This multi-faceted education and awareness effort, by the Foundation for a Healthy Kentucky and supported by Anthem Blue Cross and Blue Shield Medicaid, speaks directly to the concerns of Kentucky parents about COVID-19 vaccines for children ages 5 – 11 years old. It addresses concerns voiced by parents in focus groups, offers answers to frequently asked questions, and provides five steps for parents to consider when getting their child vaccinated. Materials include animated videos, social media graphics, message points and materials for use in doctors’ offices, youth organizations and various other locations.